Using Analytics for marketing involves analysing marketing data to understand the various factors that can be measured,analysed and used to create business markeing strategies.
A dashboard is a financial reporting tool used for quick visual comparative analysis of key performance indicator data, often in the form of a series of side-by-side trend diagrams. Dashboards can distill a great deal of data on and visually summarize a wide variety of results on a single page.
Excel can be used to build financial dashboards to enable businesses to grow based on valuable performance metrics. Other third-party applications can be used to build highly user-friendly dashboards.
Month-to-month changes are best presented as monthly intervals so that the latest month is compared to the same month in the previous year. Several small and medium businesses are able to drive a strategic exercise using financial analysis.
Key performance measures known as key metrics have to be captured, stored, monitored and displayed using visual tools like charts and graphs. Such visual tools will help businesses view their performance in a very different manner making it easy to understand the fiancial performance of the business.
Metrics are used to quickly monitor key financial factors in a business.
Each financial metric sends a unique message about a body of economic data. However, each of these is also blind to many other aspects of the same dataset.
Not everyone understands the unique strengths and weaknesses of these metrics, however. And, not everyone appreciates their special data requirements. As a result, many businesspeople use financial metrics blindly, or in ways that signal misleading information.
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